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    Never Run Out of Coffee Again

    Join Over 300 Laughing Pug VIP Members Who Never Have to Feel What It’s Like to Run Out of Coffee Ever Again…

    That moment when you open your coffee bag, breathe in that satisfying aroma and smile while you dream about what deliciousness you’re about to have…

    …only to realise that you’re out of coffee.

    It’s heartbreaking - perhaps even cruel.

    What I’m about to share with you will remove that cruel moment from your life for good, but what I’m about to share isn’t for everyone.

    If you’ve never tried The Laughing Pug Coffee before, then I suggest you pick up one of our Introduction Packs and get yourself familiar with what’s probably the world’s best coffee.

    Because what I’m about to share is only for those who have tried The Laughing Pug and know that this is the coffee for them.  Someone who knows that they want The Laughing Pug in their corner, and in their cupboard.

    I want to share with you the best way to ensure you always have your favourite coffee on hand, even if you ‘forgot’ to order it on time…

    … how to spend more time doing what you love, and less time ordering online…

    … how to spend less when buying the coffee you love, so you can spend more on that trip you’ve been saving for (even if it’s just a weekend at the beach)...

    … how to always get the right amount of coffee to fit your lifestyle needs, even if the in-laws surprise you for a week-long stay in the middle of the busy season…

    … how to get exclusive advanced access to new blends, brewers, apparel and anything else we offer before anyone else…

    … and, one of our personal favourites, how to reduce waste on every order so we reduce the environmental impact we make while enjoying our favourite brew…

    If that sounds good to you then I’d like to introduce…

    The Laughing Pug VIP Subscription Service

    This is not just another ‘box subscription’ where every month you gamble to see if you’re getting anything good.  

    With our VIP Subscription you get the finest small holder coffee blends we’ve discovered, and you don’t need to gamble because you decide what goes in each shipment, and you decide how often that shipment goes out - period.

    Setup Is a Snap

    Setting up your subscription is as easy as placing your regular order, you’re just clicking a different button after you’ve selected your blend and the size you want.

    Instead of 'Add to cart’ you’ll click "Click Here to See Our Subscription Options and Save 10%." 


    You Control What Goes In Your Order & How Often It Ships

    Now your subscription options will be revealed.  You can choose to have your subscription delivered daily, weekly or monthly in intervals of 1, 2 or 3.  Which means every 1 Day/Week/Month, 2 days/weeks/months or 3 days/weeks/months.

    We’ve set up these specific delivery options because after extensive testing we’ve realised that even with the most advanced storage technology coffee loses a significant amount of aroma and flavour after the first 3 months.

    So to guarantee the freshest possible coffee we grind and package your order no more than 24 hours before it’s shipped, and recommend that you order it in quantities no larger than what you expect to drink in 3 months or less.

    Leading to Significant Savings Potential

    Knowing this leads our VIP Subscription members to significant potential savings by controlling the amount of coffee ordered, and the rate it’s shipped out.  First, every VIP Subscription member automatically gets our VIP Subscription savings of 10% off all subscription eligible items.

    That means 10% savings on all whole beans, ground beans and pour-over drip bag coffee; 10% savings on all Belgium drinking chocolate; and 10% savings on all premium dark chocolate coffee beans.

    Plus there’s one more way for you to save…

    All Subscription Orders May Be Eligible For Free Shipping

    That’s right - each order placed on your subscription that meets our minimum threshold for free shipping and is being shipped to anywhere in Australia, then it automatically qualifies - and you don’t have to do a thing!

    This is why having complete control over your subscription is so powerful!  Not only do you get the absolute convenience of having your favourite coffee order shipped straight to your door, but you can take full advantage of our subscription to get a 10% discount on eligible items AND free shipping on every order.

    How great is that?

    No Subscription Fees

    Here at The Laughing Pug we believe it’s easier when things are straightforward, and things tend to get a little complicated when you start adding fees for this, and fees for that.

    Ick.  Feels like taxes.

    So we’re not going to do that.  This subscription is about you getting the coffee you want, when you want it, conveniently and automatically.  

    You Can Upgrade or Downgrade Without The Bollox

    But it gets even better.

    A lot of subscriptions lock you into their ‘box’ model, or force you to pay a certain amount to stay on the subscription plan.  That’s pure bollox.

    To get all of the benefits of our VIP Subscription Membership you just have to be an active subscriber.  So, what does that mean?

    Our minimum required number of items per order? 1 - yep, just 1.

    Our minimum number of orders?  1 every 3 months

    So if you’re buying coffee, hot chocolate, or chocolate beans from us even once every 3 months and you’re not a subscriber then you’re missing out.

    Pausing and Cancelling Is Easy

    We don’t see why anyone would want to cancel a subscription with these kind of perks, and such low requirements but sometimes it’s just not the right fit for some people…

    Sometimes it’s just not the right fit for a single month, or a few months…

    If that’s the case then pausing or cancelling your subscription is just a few clicks away.  You won’t be hassled by our team, and we won’t try to sell you something else.  

    But we will ask you how we can do better (via a form).

    Reduce Waste Globally While You Sip Your Brew

    One of the amazing things about our subscription is our customers.  We’ve found that when our customers are in control of their subscription, and take the time to update their orders to match their needs, they tend to order in bulk.

    And when you order in bulk with The Laughing Pug we offer options like the 50 Pk Pour Over Drip Bags Eco Bag, which has far less packaging.

    That means less packaging being made, used, and recycled!  

    Here at The Laughing Pug we believe in reducing our carbon footprint and environmental impact as much as possible, and what’s better than using environmentally safe packaging?

    No packaging at all!

    Join Our VIP Subscription Now

    With all the perks our VIP Subscription Members get, and the low requirements to join it seems like almost anyone could take advantage of such an amazing opportunity.

    So what does it take to join?

    On your next order simply head to the product page you’re ordering and use the "Click Here to See Our Subscription Options and Save 10%." option instead of “Add to Cart” and pick your subscription options.

    It’s that easy.

    We’ll send you an email with all of your subscription information, including how to upgrade/downgrade, pause or cancel your subscription.

    Join now, and never run out of coffee again.



    P.S.: If you have any questions about the VIP Subscription, or anything else here at The Laughing Pug please reach out to us at and we’ll reply as soon as possible.